West Coast - Marketing Manager
Position Description
The Marketing Manager works with the sales force and the corporate accounts team to support their marketing and branding efforts and to efficiently deploy our message in the field and among our corporate accounts through training, brand auditing, materials development, RFPs, and in-field support.
The Marketing Manager is assigned to one of the three sales regions and the GPOs/IDNs located in the region, but belongs in the marketing team and also has a number of corporate marketing responsibilities. The Marketing Manager proactively works with the Sales Directors, District Managers and Strategic Account Managers to develop and implement marketing strategies that serve to enhance our business (drive sales and collections compliance) and the value of the relationship (the depth and breadth of our relationship).
DUTIES and RESPONSIBILITIES:
Conducting Brand Audits in all Key and Growth Accounts
Providing brand and marketing support to Sales Directors, DMs, sales force, and Corporate Accounts team
Educating the sales force/SAMs in how to effectively deploy our message
Supporting business reviews and business development activities through collaboration in the development of new tools and strategies (for example aggressive benchmarking)
Managing local marketing campaigns
Developing marketing materials (posters, brochures, etc.) for regional use
Developing case studies
Leading the development of RFPs for facilities and hospital systems within the region
Empowering the field forces impact by supporting it with a series of promotional tools including new product releases, small articles, calculation tools, etc.
Ensure the coordination of corporate and facility marketing initiatives within the region
Manage a series of corporate-level marketing activities:
News Pool
Supply Chain support
Coordination with CIMs
Corporate marketing
SharePoint
Non-regional GPO/IDN support: UHS,HCA, HPG
JOB REQUIREMENTS:
Undergraduate degree in marketing or other relevant business area (Masters degree a plus)
5 years of experience with marketing management
Consulting or medical sector experience a plusStrong understanding of marketing planning and execution
Excellent interpersonal skills, specifically client interaction skills, must be service-oriented
Good writing skills, good creative skills
Assertiveness and politeness
Adaptability and capacity to work in a demanding work environment with people from different functions and at different levels
Well organized, accountable, and fast in completing tasks
Capacity to function semi-autonomously and lead brand development
Microsoft Office, creative software (Ascent will train employee to necessary level)
Able to travel extensively
Benefits
Salary Range
-
Location
Phoenix, AZ
Position Type
Full Time
Ascent Healthcare Solutions offers a competitive salary and benefits package with Health, Dental, Short- and Long-Term Disability,
Employer-Paid Life Insurance, 10 Paid Holidays, generous Personal and Vacation Time package and a fully-vested 401k plan with a 4% match.
We are an Equal Opportunity Employer.